Big Cat Preserve In Los Angeles Uses Power Of WebVideo

Big Cat Preserve In Los Angeles Uses Power Of WebVideo

In a remote Southern California location, on the very edges of Los Angeles California, nested in the Santa Clarita Valley lies the desert city of Acton, home to Tippi Hedren’s Shambala Preserve. The actress established the animal sanctuary in 1972, followed by the organization of the nonprofit Roar Foundation that would fund it.

Shambala cares for endangered exotic big cats such as African lions, Siberian and Bengal tigers, leopards, servals, mountain lions, bobcats, plus a lynx, a panther, and a liger. Most of the animals were born in captivity and orphaned from circuses or zoos, or are given up by private owners who could no longer care for them. Two of Shambala’s most famous residents were Michael Jackson’s Bengal tigers, Sabu and Thriller, brought to Shambala after the iconic performer decided to close his Neverland Ranch zoo. 13-year old Thriller died in 2012.

Chris Gallucci, VP of Operations and Director of The Roar Foundation, met Tippi on the set of Roar, a movie featuring the star and her daughter Melanie Griffith, as well as a plethora of big cats and two elephants. Chris was immediately fascinated by Timbo, the gigantic bull elephant, and when the film’s elephant trainer quit, he immediately applied for the job. “Someone told me that the elephant was the largest animal that walked the earth,” Chris says. “I knew I had to have a piece of that.” To win the pachyderm’s trust that first night, Chris chained himself beside Timbo in his enclosure and threw away the key. That was the start of the 30+ year long relationship.

Running the sanctuary is like running a small business and part of the job requires a good deal of marketing, including social media. The staff manages a Facebook page, a Twitter account and a stream of ongoing video to bring awareness of their mission and drive funding to the organization. “We live off donations”, says Chris. “It takes a staggering amount of money to run an operation as large and unique as Shambala. “It costs 1 million dollars per year to run the Shambala Preserve – $20,000 dollars every 7 days!”

That’s a LOT of cat food!


Entrepreneurial Celebrities Use The Power of Video

When iconic Actor/Director Jerry Mathers re-launched his website, he was advised to add videos.  Lots and lots of them!  Growing up as the loveable Beaver Cleaver in the iconic 1950’s television series, Leave It To Beaver, Jerry has one thing going for him…he just happens to have lots and lots of website videos.

Jerry started his career as a child actor working with industry legends like Alfred Hitchcock and Bob Hope.  But after the Leave It To Beaver series ended he began adding additional occupations to his resume including personal appearances, public speaking engagements and product endorsements.  For Jerry to be on big brand’s radar, he needed a social media strategy.  Jerry recently explained to Bz Spotlight viewers how managing his career is similar to running a small business in Los Angeles, CA.

Radio host Mother Love cranks out her passionate and informative LATalkRadio show 2 hours a day, 5 days a week and still manages to travel the country as a motivational speaker, author, actress and spokesperson for diabetes awareness.  Recently added to her never-ending list of daily tasks is to focus on social media campaigns designed to drive more fans and followers- using video.  Posting relevant, entertaining or informative content and adding video on websites and social media pages help raise her Search Engine Optimization (SEO). Remember, Video for websites converts more customers for your small business, every time.

Even adorable Tabitha, in the Bewitched series of the 1960’s Erin Murphy has become an entrepreneur in the most unusual genre:  Alpaca Ranching.  And, just like any small business, Erin has taken to social media to get her company noticed using video for her social sites.  She recently told Bz Spotlight Webisode Series Executive Producer Sue Berry:

“I think social media is hugely important as a way to grow any business.  Facebook is huge.  Twitter is a great way to get soundbites out there…you can talk about a sale your company is offering or an event that is coming up.  I like blogging because it’s a way to write a longer article and it’s like a running journal about your business that lives on the internet.”

From restaurateurs (Robert De Niro, Sandra Bullock, Gene Simmons) to clothing designers (Jessica Simpson, Beyoncé, The Kardashians, Mary-Kate and Ashley Olsen) to a myriad of consumer products and start-ups (Jennifer Aniston, Ashton Kutcher, Justin Timberlake), celebrity entrepreneurs can’t escape adding social media and video production to their marketing mix.