Entrepreneurial Celebrities Use The Power of Video

Posted by: Sue Berry | May 17th, 2013

When iconic Actor/Director Jerry Mathers re-launched his website, he was advised to add videos.  Lots and lots of them!  Growing up as the loveable Beaver Cleaver in the iconic 1950’s television series, Leave It To Beaver, Jerry has one thing going for him…he just happens to have lots and lots of website videos.

Jerry started his career as a child actor working with industry legends like Alfred Hitchcock and Bob Hope.  But after the Leave It To Beaver series ended he began adding additional occupations to his resume including personal appearances, public speaking engagements and product endorsements.  For Jerry to be on big brand’s radar, he needed a social media strategy.  Jerry recently explained to Bz Spotlight viewers how managing his career is similar to running a small business in Los Angeles, CA.

Radio host Mother Love cranks out her passionate and informative LATalkRadio show 2 hours a day, 5 days a week and still manages to travel the country as a motivational speaker, author, actress and spokesperson for diabetes awareness.  Recently added to her never-ending list of daily tasks is to focus on social media campaigns designed to drive more fans and followers- using video.  Posting relevant, entertaining or informative content and adding video on websites and social media pages help raise her Search Engine Optimization (SEO). Remember, Video for websites converts more customers for your small business, every time.

Even adorable Tabitha, in the Bewitched series of the 1960’s Erin Murphy has become an entrepreneur in the most unusual genre:  Alpaca Ranching.  And, just like any small business, Erin has taken to social media to get her company noticed using video for her social sites.  She recently told Bz Spotlight Webisode Series Executive Producer Sue Berry:

“I think social media is hugely important as a way to grow any business.  Facebook is huge.  Twitter is a great way to get soundbites out there…you can talk about a sale your company is offering or an event that is coming up.  I like blogging because it’s a way to write a longer article and it’s like a running journal about your business that lives on the internet.”

From restaurateurs (Robert De Niro, Sandra Bullock, Gene Simmons) to clothing designers (Jessica Simpson, Beyoncé, The Kardashians, Mary-Kate and Ashley Olsen) to a myriad of consumer products and start-ups (Jennifer Aniston, Ashton Kutcher, Justin Timberlake), celebrity entrepreneurs can’t escape adding social media and video production to their marketing mix.

 

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