Author Archives: Sue Berry

Is Online Video Too Expensive For Your Small Business?

By now we know how important online video is for your business in Los Angeles CA,  to the elusive, oft-confusing SEO algorithms.  According to internet marketing guru Jeff Bullas (@jeffbullas), audiences are 12 times more likely to engage with a video than a text based post.  But if you’re an entrepreneur with a small business in Santa Clarita CA or Los Angeles CA the thought of adding video to your website is quite daunting. There is so much to do in producing a video, production, camera, and lighting are just three steps in making a successful video for your website.

Jack Tillotson, Director of Sales at BzS  (The Business Spotlight Webisode Series) said the two main obstacles he battles with clients are actually myths.  The first objection is the perceived cost.  Clients simply do not realize that cost of video production has dramatically decreased in the past decade.  And the second objection is the client thinks S/He is not experienced enough to be an on-camera spokesperson for the company.  “Our format is entirely different and unique, allowing a warm, comfortable, non-scripted environment with an economy-of-scale formula where clients literally share in the production expenses.” says Mr. Tillotson.  The clients simply tell us the story of their business, like they do every single day of their lives.  Business owners and managers are passionate about what they do, it’s amazing how well that plays out on camera with an experienced production team.”

BzS Executive Producer, Sue Berry noted that “less than 1% of all our webisode guests have had any previous media interaction what-so-ever.  Our host Bella Shaw (former CNN anchor) is also a seasoned media trainer and when you talk to her, it’s like talking to a friend.  No Scripting.  No Rehearsal. Just Tell Us Your Story – that’s the BzS mantra.”

Adding video to your marketing strategy doesn’t need to be expensive or hard.  There are dozens of qualified production companies available in Southern California that will provide affordable and turn-key video to get you ready for your close-up.


Entrepreneurial Celebrities Use The Power of Video

When iconic Actor/Director Jerry Mathers re-launched his website, he was advised to add videos.  Lots and lots of them!  Growing up as the loveable Beaver Cleaver in the iconic 1950’s television series, Leave It To Beaver, Jerry has one thing going for him…he just happens to have lots and lots of website videos.

Jerry started his career as a child actor working with industry legends like Alfred Hitchcock and Bob Hope.  But after the Leave It To Beaver series ended he began adding additional occupations to his resume including personal appearances, public speaking engagements and product endorsements.  For Jerry to be on big brand’s radar, he needed a social media strategy.  Jerry recently explained to Bz Spotlight viewers how managing his career is similar to running a small business in Los Angeles, CA.

Radio host Mother Love cranks out her passionate and informative LATalkRadio show 2 hours a day, 5 days a week and still manages to travel the country as a motivational speaker, author, actress and spokesperson for diabetes awareness.  Recently added to her never-ending list of daily tasks is to focus on social media campaigns designed to drive more fans and followers- using video.  Posting relevant, entertaining or informative content and adding video on websites and social media pages help raise her Search Engine Optimization (SEO). Remember, Video for websites converts more customers for your small business, every time.

Even adorable Tabitha, in the Bewitched series of the 1960’s Erin Murphy has become an entrepreneur in the most unusual genre:  Alpaca Ranching.  And, just like any small business, Erin has taken to social media to get her company noticed using video for her social sites.  She recently told Bz Spotlight Webisode Series Executive Producer Sue Berry:

“I think social media is hugely important as a way to grow any business.  Facebook is huge.  Twitter is a great way to get soundbites out there…you can talk about a sale your company is offering or an event that is coming up.  I like blogging because it’s a way to write a longer article and it’s like a running journal about your business that lives on the internet.”

From restaurateurs (Robert De Niro, Sandra Bullock, Gene Simmons) to clothing designers (Jessica Simpson, Beyoncé, The Kardashians, Mary-Kate and Ashley Olsen) to a myriad of consumer products and start-ups (Jennifer Aniston, Ashton Kutcher, Justin Timberlake), celebrity entrepreneurs can’t escape adding social media and video production to their marketing mix.


How Pinterest Can Help Your SEO

How To Use PINTEREST To Promote Your Company and Boost Your Search Engine Optimization (SEO)

By now you’ve probably heard of Pinterest – the social media network site that is fast becoming a dominant player in the social media landscape. During these tough economic times, business growth of any kind is something worth celebrating. But most of our growth would pale by comparison to this up-and-coming social media powerhouse, boasting growth of OVER 4,000 % in 6 months!

And here’s something else that is jaw-dropping…At an average rate of over 88 minutes per visitor, Pinterest ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn and Google+.

So what is it exactly?
Pinterest is a network that allows users to share photos they find online by “pinning” them (which is similar to “liking” a page on Facebook or adding a “+1” on Google.)

How can YOUR business utilize Pinterest to engage new customers?
If your business sells PRODUCTS it is possible to leverage the popularity of Pinterest and introduce your inventory to millions of potential clients. You can create a virtual product catalog of interest to consumers and also create a ‘best of’ board, showing off your most popular products. Be sure to add price tags and links that point back to your website. Adding a ‘gifts’ section will help customers discover gift-giving suggestions.

But What If Your Business Doesn’t Sell Products?
Even if your business doesn’t offer products Pinterest can still be a useful marketing tool. You can “pin” photos of what your company does, screenshots of what you’ve created, samples of your service, and photos that inspire or share a message about you.

Utilizing Pinterest will help your SEO!
Search Engine Optimization (SEO) is that elusive puzzle piece that is an essential requirement for new customers to find you in an internet search. When you ‘pin’ your products on Pinterest, you will improve your SEO and drive traffic back to your site. You also create quality backlinks whenever you link to other products and ‘re-pin’. And sharing your products on Facebook and Twitter will help drive more traffic to your site and increase your SEO.

Another way to utilize Pinterest is to offer exclusive deals and incentives. And don’t forget to engage your audience by thanking them when they re-pin one of your posts.

Pinterest is a social network so it will take time to build followers. But engaging the audience of one of the fastest growing social networks (Pinterest is the third-largest such network behind Facebook and Twitter) is definitely something to look into.

Pinterest is a FREE service. For more information
Visit the Pinterest Website